Thursday, March 19, 2009

Extreme LED Sheep Art -- Come On! Is This Real??

Welsh sheep video is internet sensation

A group of Welsh sheep farmers have become internet sensations after a video went online showing sheep being herded into astonishing shapes on a mountainside.

By Sarah Knapton

More than a million internet users have watched the viral video in the four days since it was released online.

The 200 second ad also sees the creatures manoeuvred into position to create a giant sheep and even has them creating the Mona Lisa with the various coloured LEDs on their back.

The creators of the video, for TV makers Samsung, revealed that they recruited Welsh national sheep herding champion Gerry Lewis, and a team of Welsh sheep herders to guide the flocks into position.

However they admitted computer trickery had been used.

Matt Smith, the co-founder of ad agency The Viral Factory said: "The people on camera are real farmers and they were really controlling the sheepdogs. Rather than trying to fake it all we did it for real.

"The sheep herding bit is straight up – no trickery but there is a fair amount of computer trickery and post production work.

"We thought the Mona Lisa was the big wink to people – once they saw that we thought they would realise it was not all real.

"But we have been quite surprised that there is still a debate about whether it is all real and people have been coming up with various theories." ....