Sunday, March 07, 2010

Quality Health-Care Exemplified in Beer -- Schlitz Malt Liquor


A HotAir h/t -- Government Health-Care and its subsequent quality (as exemplified in Canada, Britain, and France, as well as other countries) exemplified in Beer:
These numbers should raise deep worries about the future of our republic. A nation whose government does not rest on the consent of the governed is a nation whose government holds sway only by inertia, or by force.
It is a nation vulnerable to political shocks, usurpation, or perhaps even political collapse or civil war. It is a body politic suffering from a serious illness. Those who care about America should be very worried.

But we’ve had enough political drama in recent years, so I’ll go for a more prosaic comparison: The once-heady brew of American freedom has become watery and unsatisfying.

In fact, when I think of the federal government’s brand now, I think of Schlitz beer. Schlitz was once a top national brew. But, in search of short-term gains, it began gradually reducing its quality in tiny increments to save money, substituting cheaper malt, fewer hops and “accelerated” brewing for its traditional approach.

Each incremental decline was imperceptible to consumers, but after a few years, people suddenly noticed that the beer was no good anymore. Sales collapsed, and a “Taste My Schlitz” campaign designed to lure beer drinkers back failed when the “improved” brew turned out not to be any better. A brand image that had been accumulated over decades was lost in a few years, and it has never recovered.
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(1978 Commercial)