Tuesday, September 23, 2008

Who Watches Fox, MSNBC, CNN

(From a 129-page Pew Report about media.)

News Audiences More Democratic

FigureThe general public has become more Democratic since 2006, and this is reflected in the audiences for leading TV news outlets. The audiences for CNN and MSNBC, which were heavily Democratic two years ago, have become even more so: fully 51% of CNN's regular viewers are Democrats while only 18% are Republicans. MSNBC's audience makeup is similar - 45% of regular viewers of MSNBC are Democrats, 18% are Republicans.

The regular audience for nightly network news also is now about two-to-one Democratic (45% vs. 22% Republican). In 2006, 40% of the regular viewers of nightly network news were Democrats compared with 28% who were Republicans.

The regular audience for the Fox News Channel continues to include more Republicans than Democrats. Currently, 39% of regular Fox News viewers are Republicans while 33% are Democrats; in 2006, the margin was 38% to 31%.